Personal Branding
The corporate ladder for those who choose to climb will not be a simple step forward. Instead, it resembles a journey much equivalent to being a player in the snake and ladder game. Corporate life throws interesting surprises, like the roll of the dice based on the career choices we make or that comes along the way.
In this journey if you want to be successful, make a name for yourself, there are things that matter deeply, most important being building your personal brand. As the name signifies, it is unique to you, and its value is based on how you create, protect, and grow it.
The law of nature is a simple equation of risk and reward, fruits of hard work, result oriented efforts. But, some keep working hard but never reach the top, while others rise but slide down falling behind in the race. These are outcomes of lack of efforts or your brand failing.
Again, as humans we learn from our mistakes and failures are best lessons to success. No one can teach how not to fail, but I intend to share my thoughts on how to mitigate or the least reduce the impact of failures. How to navigate the journey, changing course when necessary, using the right tools that helps in ultimately achieving your career goal.
Now, wherever you are in your career, let me ask you this:
Do you have a goal, an aspiration of what you want to become, and where you want to be in a short term, say in the next one to three years? If you do not have one then that is your start.
Set a short and long term goal, self assessing if you are happy in your career path or did you choose the wrong one. It is never late to change, but your self realization is necessary and is key. Do not decide simply based on how your work environment is treating you now, because it is not about whether you like your workplace, rather it is about whether you like your line of work, Step1 is then established.
Step1: I like my line of work, and I want to be ....... in the next one to three years, and I ultimately want to become ...................
Then, we get to Step 2 which defines the path to achieve your short and long term goals. For this, you need to self assess whether you have the right education, skill and competency, and if your current job gives you the opportunity to achieve your short term goal.
For those enslaved in your current role entangled in the financial burden about yourself and your loved ones, you are the ones who fear the unknown. Just for one moment, set aside your fear of losing your job and not able to find something else and instead process Step 2 self realization objectively.
Step2: I have the right education, skill, and competency, and my current job gives me the opportunity to achieve my short term goal.
A side tip, no one is asking you to quit just like that, use the time to sharpen your skills, your education, keep looking for change and never be afraid to take bold steps once you have assessed its path to your goals.
By the way, I am assuming here that your short and long term goals are aligned, if you are dreaming of relaxing in Hawaii for retirement as your long term goal, then stop fanaticizing desires which are fruits of success. You are expected to visualize the goal that can earn you what you desire.
Pull out a pen and paper, call out the gaps in each step mentioned above because this is going to be your work plan to get to success.
Corporate career is not about doing your job role well, because that is basic expectation set by your organization which pays your salaries. One needs to have personal objectives, and smart people intertwine personal and professional objectives well and work towards them to become successful.
Now, let us move on to Step 3, course corrections along the way. It is time to look for a different role, or evaluate an opportunity that comes if it is right for you based on your self-assessment and action plans from Step 1 and 2. Do not be in a rush but do not be late as well, either course will delay your progress and for those who keep delaying the process to change, beware of stagnating and to settle for little.
Step 3: Be smart, harness your skills, education, competency, keep a good mentor who can help and guide you, continue to build your personal brand, and get into right roles that leads you achieve your goals.
Step 3 is the most challenging. I wish there is a magical portion that I can give to each and every reader of this blog to achieve your goals. Unfortunately, you are not sitting under a wishing tree that can manifest your expected reality.
You will most often land in uncharted territory, because you thought the role you took is the right one, but you doubt yourself or it is challenging or there is no scope to progress until probably the ruthless manager of yours leaves (I have a good one at the moment, let us caveat that).
But, for most people, this is how limiting their mind is, if your manager leaves then it will all become alright. The reason for this is, your experience at work is driven by the interactions you make and your manager is the one you spend most of your interactions directly or indirectly with.
This is not true, if your manager is making your life difficult to simply get you out of your comfort zone and make you excel, just endure the pain and learn. If this is not the case, you know what to do, find another job where you will learn. The only defining factor here is, are you learning something new that is getting you nearer to your goal?
Let us talk about personal branding just after I mention about another important part in your journey of success, a good mentor.
If you are a lucky person, your manager will be your mentor who is your guide, your tutor who can help you get to where you want to be. But, sometimes your mentor can be a different person, your parent, your better-half, a good friend. It is important, to choose the one who is objective and is your well-wisher, but not the one who will impose his/her dream for you onto you.
A mentor is a good judge, an advisor, and your go-to person to comfort you during your lows and the one who boosts you to get back onto your feet.
Choose one wisely.
Now, the most important subtle tool that has to work all along the way to lead you to your success is "Personal Brand". How often have you got a knock to the next opportunity just by someone reaching out to you. Most people land in their next role based on referral and this is often the one that gets you nearer to your goals. This is no miracle, it happens based on the impressions you made in peoples mind about your work, your attitude, and how committed you are. This is your personal brand.
The overarching subtle work you must keep on doing is working on your "Personal Brand", defining it, protecting it, nurturing it. This will involve conscious effort, and the way it is measured is how did you impact people you interacted with. Did you impact in a positive or negative way. If it was positive keep going, if it was negative try and fix it. It is that simple.
Now, to impact it in a positive way is again simple, but many skip since they think there is a shortcut to success by stealing others' credit. They are the self-consumed ones we see at work, most of the times with ego or selfish behaviors. These are the ones who lack self confidence, fear losing their job which they know that they are not good at, and they feel threatened by your very existence and/or your capability, your performance.
Let me tell you, I have seen so many along the way and I have also seen life teaching them a lesson. They will learn their lessons, so I suggest we be in our own path not being distracted by petty beings.
Now, the most important subtle tool that has to work all along the way to lead you to your success is your "Personal Brand". And to build and maintain it,
- be visible,
- earn your credits,
- be relentless in efforts; and
- always remember knowledge grows by sharing it with other and learning from others.
Giving a helping hand at work for those who need it makes you a better person that goes a long way in earning gratitude. Moment of truth, You can earn MONEY very easily, but it is GRATITUDE that is hard to earn.
Pave your journey to success continuously practicing the subtle art of personal branding, make your story and make it count for yourself and others.